Advertising & Marketing Policy
We believe ads should help sellers grow their businesses and contribute to the overall member experience. Outlet Avenue offers sellers multiple advertising channels to promote their listings and/or shops. This Advertising & Marketing Policy explains your rights and responsibilities when using Outlet Avenue’s advertising services.
1. Outlet Avenue Ads
Sellers can purchase paid advertising on Outlet Avenue through the Advertising Dashboard in Shop Manager. Outlet Avenue Ads display a seller’s listings or shops prominently on Outlet Avenue’s websites and mobile apps. Outlet Avenue Ads are displayed in one or more locations, such as users’ search results, based on at least four main ranking factors: search relevance, listing quality (including compliance with Outlet Avenue’s policies), the bids (or amount budgeted for bids) to display the listing, and for some listings, likelihood of views or sales. You may choose to promote some or all of your listings or shops as Outlet Avenue Ads. For more information see Search and Advertisement Ranking Disclosures.
If you had an active campaign in the previous Outlet Avenue Ads program as of February 26, 2020, your budget will be applied by default to the updated Outlet Avenue Ads program. The previous Outlet Avenue Ads program included both onsite ads on Outlet Avenue and Google Shopping Ads, whereas the updated Outlet Avenue Ads is dedicated to only Outlet Avenue onsite ads. You can select which listings to include in Outlet Avenue Ads, decide on your budget, or stop your Outlet Avenue Ads campaign at any time, in Shop Manager.
A. Purchasing Outlet Avenue Ads
Outlet Avenue Ads are based on an auction for ad space on Outlet Avenue’s properties. Outlet Avenue enters “bids” for this ad space on your behalf based on a daily budget you set. Specifically, Outlet Avenue Ads use a sealed bid generalized second-price auction system to determine the cost and placement of ads. In other words, ad inventory is “auctioned off” at varying prices, depending on the competition. For example, if more Outlet Avenue Ads qualify for a particular search query, the auction price may also increase. Therefore, the actual costs you incur will vary depending on the number of participants in the auction and their bid amounts. A bid is the maximum amount of money you will be charged if a buyer clicks on your Outlet Avenue Ad. Outlet Avenue’s calculation of bids is based on information you provide, such as your daily budget or the listings you wish to include for Outlet Avenue Ads. It may also be based on other information collected by Outlet Avenue, such as, for example, search relevance, listing variety, listing quality (including seller compliance with Outlet Avenue’s policies), or likelihood of views or sale. For more information on the factors that go into Outlet Avenue search relevance, see Outlet Avenue’s Ultimate Guide to Search.
Outlet Avenue Ads fees are charged on a cost-per-click (or “CPC”) basis via a bidding system such as described above, and you are responsible for paying for any clicks your ad receives. This means that you will be charged only when your ad is clicked, not simply when it is displayed. By providing a budget for Outlet Avenue to enter bids on your behalf (or providing bid amounts yourself if available), you agree to pay any amount up to and including the bid amount for a click on your ad. Your daily maximum budget can be set at or above a predetermined minimum determined by Outlet Avenue and you will not be charged more than your maximum budget on a daily basis. All bids are made in United States dollars (USD). You may pause an ad campaign at any time, but you will still be responsible for any charges incurred prior to pausing your campaign. Outlet Avenue is not able to grant refunds for any charges related to clicked ads.
Your ad costs will be visible in your payment account and on the attribution page of the Outlet Avenue Ads dashboard, typically within 24 hours of when the fee has been incurred, along with other pending fees, such as listing fees. These costs and fees may be charged on a recurring basis. You can learn more about these, and other fees in our Fees & Payments Policy.
B. Setting an Outlet Avenue Ads Budget
You can set a budget to limit the amount you’re willing to pay for Outlet Avenue Ads to promote your listings or shops on Outlet Avenue. Your daily budget can be set at or above a predetermined minimum set by Outlet Avenue and you will not be charged more than your maximum budget on a daily basis. Outlet Avenue Ads does not generally permit you to set a cost per click bid amount. In some circumstances, Outlet Avenue may decide to allow the setting of a maximum cost per click bid, subject to minimum bid requirements set by Outlet Avenue, budget limitations, and the other requirements described above.
For each Outlet Avenue Ad, Outlet Avenue’s bid management system will automatically determine your bid selection (“auto-bidding”). Auto-bidding is designed to determine the bid price that will deliver positive return on ad spend for a particular listing within a given budget over a day, where those auto-bids are subject to the auction process described above. You understand and acknowledge that Outlet Avenue’s auto-bidding system means that Outlet Avenue may change your bids at any time, subject to your set budget. If a product permits, you may have the ability to set a maximum cost per click that the auto-bidding system will not surpass.
By default, all of your listings will be promoted, including any new listings you create; however, if you are using the Sell on Outlet Avenue App to add new listings, you may be asked whether or not you want that new listing included in Outlet Avenue Ads. You may also exclude one or more listings manually from Outlet Avenue Ads via your Outlet Avenue Ads dashboard. If you make any edits to your Outlet Avenue listings during your campaign, your ads will be updated automatically to reflect those changes, although those updates may not be instantaneous.
2. Offsite Ads
Outlet Avenue purchases offsite advertising from a network of participating providers, such as social networks and search engines. Outlet Avenue’s network of participating shopping engines may change at any time. Outlet Avenue currently syndicates listings to a variety of channels. Under the Offsite Ads program, Outlet Avenue pays all of the upfront costs of advertising on these providers. If such advertising includes your listing, a buyer clicks on it, and then orders from your shop within 30 days of that click, you will be charged an advertising fee on these orders. Please see our Fees & Payments Policy for information on how the advertising fee is calculated.
A. Participation in Offsite Ads
All Sellers are automatically enrolled in Offsite Ads. Some sellers are able to opt-out of the program, others are required to participate based on the following criteria: (1) if your shop made $10,000 USD or more total sales in any consecutive 365 day period, you will be required to participate in Offsite Ads for the lifetime of your shop even if you fall below that threshold at a later period; and (2) sellers who have not exceeded the $10,000 USD threshold in any consecutive 365 day period after, or as otherwise required by law, may opt-out of the program. The consecutive 365 day period will be extended to 366 days during a leap year. Dates are determined by Gulf Standard Time
For the purpose of calculating this $10,000 USD threshold, sales are calculated by multiplying item price by quantity minus any discounts or formally cancelled orders. Please see our Fees & Payments Policy for additional information on how this threshold is calculated. These totals are displayed in your Shop Manager. Beginning a month after initial calculations when the program starts, Outlet Avenue will perform subsequent calculations on the first day of each calendar month and will give you notice if you have crossed the $10,000 USD threshold. Once you hit the $10,000 USD threshold, you are no longer permitted to opt out of Offsite Ads, prior opt outs while under the $10,000 USD threshold no longer apply, and Outlet Avenue may promote your listings or shops under the Offsite Ads program on third-party platforms in our sole discretion, even if you fall below the $10,000 USD threshold at a later date.
If you opt out of Offsite Ads, it may take up to Five business days for your listing to no longer be displayed as part of this program. Outlet Avenue may continue to use your listings, including for analytics and marketing purposes, to improve Offsite Ads even if you opt out of allowing Outlet Avenue to display your listings in this program. Even if you opt out, if a buyer clicked on your offsite ad before your opt out is effective, you will still be charged the advertising fee for any orders placed within 30 days of that buyer’s click.
All of your listings or shops may be promoted, including any new listings you create. If you make any edits to your Outlet Avenue listings or shop, your ads will be updated automatically to reflect those changes, although those updates may not be instantaneous.
If you opt out of, or are otherwise removed from, Offsite Ads, you will still be charged the advertising fee for any orders placed within 30 days of a buyer’s click on your offsite ad, even if that ad is later no longer displayed as part of Offsite Ads.
3. Shop-Specific Promotions
A. Sales and Coupons
Sellers on Outlet Avenue may choose to offer promotions specifically for their own shops and/or listings. Outlet Avenue currently offers two promotional tools: Sales and Coupons.
A Sale is a promotion that offers free shipping or discounts on your listing price(s) by a percentage. You can run a sale on a single listing or on multiple listings. Sales are public and will be displayed to all buyers, or, if certain seller-selected features are available, to a selected category of buyers. On occasion, Outlet Avenue may aggregate Sales and promote them through our websites, apps, and emails. When you run a Sale, you are obliged to follow not just these Outlet Avenue Terms but all laws (including consumer protection rules) that apply to sales and promotions in your jurisdiction.
A Coupon is a code that may be redeemed for a discount on an item or free shipping. Coupons are not displayed publicly; as a seller, you may create, promote and distribute Coupons at your discretion. Please note, however, that a Coupon code can be used by any buyer who redeems the code and that a buyer can use a Coupon code on multiple listings and on multiple occasions until any expiration date that you set when creating the Coupon.
Sellers are responsible for following Outlet Avenue’s policies and all applicable laws associated with Sales and Coupons. For Sales, it’s your responsibility to set the terms and conditions for the promotion in the “Sale details” section. For Coupons, it’s your responsibility to communicate any terms or limitations for the promotion to buyers when sharing the Coupon code. Sales and Coupons may not be used for fee avoidance.
B. Targeted Offers
Outlet Avenue’s Targeted Offers is a free marketing tool that allows you to offer a Coupon to specific audiences of buyers who have interacted with your shop by either favoriting one of your listings or adding one of your listings to their cart. As with all Coupons, a coupon sent through the Targeted Offer tool can be used by any buyer that redeems the code. It can also be used on multiple listings and on multiple occasions. Targeted Offers is a free service to you, but please note that you will not be able to limit the number of sends if you opt-in to sending coupons through the Targeted Offer tool. If you wish to discontinue Target Offers, you can manage or turn off your campaigns at any time from your Sales and Coupons dashboard. You also have the option to automatically send a Coupon as a thank you to buyers who have made a purchase from your shop. Outlet Avenue may change or stop this Targeted Offer service at any time upon notice to you.
Please note that Coupons will only be sent to buyers who have opted in to receive Coupons and Promotions via email from Outlet Avenue sellers.
Outlet Avenue reserves the right to change the terms of these advertising programs at any time, including addition of fees, addition or removal of platforms, or end the program (in whole or part) at any time. We will notify you of major changes.
Using advertising and promotional services through Outlet Avenue does not constitute an obligation on Outlet Avenue’s part to display an ad or promote your listings or shops. Outlet Avenue can’t guarantee that a displayed ad or promotion will be clicked, and we can’t guarantee that if a user clicks that the related listing will be sold.
Outlet Avenue’s advertising services and advertising policies change over time, as do those of Outlet Avenue’s third party channel partners, and neither Outlet Avenue nor its third party channel partners guarantee any particular program’s features, results, or third party channels. Outlet Avenue reserves the right to change or terminate any campaign, incentive offer, or a program in part or as a whole at any time.
Outlet Avenue may, and you give Outlet Avenue permission to, automate parts or all of an advertising service provided, including combining bids across listings, geographical regions, keywords, ad formats, verticals, and on and off-Outlet Avenue marketing channels and platforms. You give Outlet Avenue permission to do so, with notice from Outlet Avenue, even if those features or options replace the parameters and options you set for the particular advertising service.
In the event Outlet Avenue begins, ends or modifies an advertising service, you give Outlet Avenue permission to transfer your bids, budgets, and campaigns to that new program, to the extent transferable for the defaults and features of the new or modified advertising service. Outlet Avenue will provide notice in the event of any such transfer.
You may be given the opportunity to participate in beta tests of advertising services offered by Outlet Avenue and/or third party channels. Those beta services are subject to separate terms for a particular program provided to you as part of your participation in that program, as well as this policy and the overall Outlet Avenue Terms.
From time to time Outlet Avenue may test or experiment with additional advertising products and the advertising services offered by Outlet Avenue, as well as the look and feel of any type of advertisement, may change as our programs and platforms evolve.
Ads and promotions may not include content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights.
Please see our Intellectual Property Policy for more information. You are responsible for ensuring that your ads and promotions comply with all applicable laws and regulations.
Outlet Avenue reserves the right to reject or remove any ad or promotion for any reason, in our sole discretion, including marketing that negatively affects our relationships with our members or partners.